I recently was sent an article called “11 Reasons Why a 23-year-old Shouldn’t Run Your Social Media.” I have told my clients this dozens of times, but was thrilled to see something in writing in one of my favorite business outlets. But, one thing I believe in is that there is a sweet spot for a social media guru. This means that while a 23-year-old isn’t your best bet, most 45+ year-olds aren’t either. I’m going to start off with my favorite quote from the article, “Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire your niece, nephew, or any other recent college ...Read More
This summer I had the opportunity to speak at the OSIP Conference in Las Vegas about social networking. They were kind enough to ask me to follow up my presentation with an article in their November newsletter. For those of you who missed it, here are some of my favorite tips to keep you twitter-tastic in 2010. Officially social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” ( In our terms? It’s a place on the Internet where you can interact with your friends, fans and customers through updates, pictures, videos and more. Need just one ...Read More