LOFT Marketing & Communications, having represented clients such as Dr Pepper, Pop Secret, The Academy of Country Music, Chloe Oliver, Street Food Cinema, Pura Vida, and so many more, turns 6 today! Specializing in entertainment, lifestyle, consumer and corporate PR, and cause-related marketing, LOFTMKT has blossomed into a thriving public relations agency. LOFTMKT helps its clients achieve their business goals and strengthen brand awareness by providing budget-friendly support and creative planning. A big cheers to 6 years! We are so excited to see what this next year has in store for us. Be sure to check in with our blog for more exciting updates!
It’s here! The first ever scented smartphone game is finally here! Pop Secret recently launched a mobile game that does not only engage your hearing, sight, and taste, but your smell as well! This one-of-a-kind game, called Poptopia, allows players to experience the smell of buttered, freshly-popped popcorn. The aim of the game is to feed “The Almighty Mouth” as many popped kernels as possible; when gamers successfully swipe the butter, the Pop Dongle releases a scented spritz. Technically speaking, this scent is released via the dongle, which is plugs into the phone’s audio jack, through a sub-audible frequency that tells the dongle to emit the smell. Unfortunately, the Pop Dongle is ...Read More