I recently was sent an article called “11 Reasons Why a 23-year-old Shouldn’t Run Your Social Media.” I have told my clients this dozens of times, but was thrilled to see something in writing in one of my favorite business outlets. But, one thing I believe in is that there is a sweet spot for a social media guru. This means that while a 23-year-old isn’t your best bet, most 45+ year-olds aren’t either. I’m going to start off with my favorite quote from the article, “Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire your niece, nephew, or any other recent college ...Read More